Foresight can be your best friend in the world of business, knowing when to act and giving yourself enough time to plan it all can’t be underestimated! I personally love a calendar (blame the ADHD) to keep on top of all the key dates in the year’s marketing calendar, they have a habit of creeping up on you when you least expect it.
We thought it’d be useful to share some of the key dates that are coming up through the year, not just as placeholders, but as opportunities for you to stay one step ahead of your competitors.
January Dates
All – Dry Jan
1st – New Years Day
5th – 12th Night
11th – International Thank You Day
20th – Blue Monday
25th – Burns Night
28th – Chinese New Year’s Eve
29th – Chinese New Year
February Dates
2nd – Groundhog Day
9th – Super Bowl Sunday
14th – St. Valentine’s Day
17th – Random Acts of Kindness Day
24th – World Bartender Day
March Dates
1st – Ramadan start
1st – World Compliment Day
4th – Pancake Day/Shrove Tuesday
8th – International Women’s Day
15th – My Birthday!
17th – St Patrick’s Day
20th – First Day of Spring
21st – Red Nose Day
30th – Clocks Change
30th – Mother’s Day
30th – End of Ramadan
April Dates
1st – April Fool’s Day/Easter Monday
18th – Good Friday (Bank Hol)
20th – Easter Sunday
21st – Easter Monday (Bank Hol)
21st – National Tea Day
22nd – Earth Day
May Dates
4th – Star Wars Day
5th – Early May Bank Holiday
13th – World Cocktail Day
26th – Spring Bank Holiday
June Dates
All – Pride Month
15th – Fathers Day
15th – FIFA World Cup
21st – Summer Solstice
25th-29th – Glasto
30th – Wimbledon
30th – World Social Media Day
July Dates
6th – Thank You Day
7th – World Chocolate Day
17th – World Emoji Day 📆
August Dates
4th – Summer Bank Holiday (Scotland)
25th – Summer Bank Holiday
September Dates
Back to School
26th – World’s Biggest Coffee Morning
October Dates
10th – World Mental Health Awareness Day
20th – Diwali
26th – Clocks change
31st – Halloween
November Dates
All – Movember
5th – Guy Fawkes Day
9th – Remembrance Sunday
11th – Remembrance Day
13th – World Kindness Day
28th – Black Friday
29th – Small Business Saturday
December Dates
1st – Cyber Monday
11th – Christmas Jumper Day
21st – Winter Solstice
24th – Christmas Eve
25th – Christmas Day
26th – Boxing Day
31st – New Year’s Eve
31st – Hogmanay
Not every awareness day or seasonal moment will be relevant to your business, and that’s fine! The real value of a marketing calendar lies in understanding your audience, planning ahead, and giving your company and team the space it needs to perform.
