27th April, 2023

Something’s Odd About This Blog – What happens when we hand our copywriting over to AI

AI is quickly becoming more prevalent (and more scary) as we appear to be living in our very own sci-fi future, and one of the tasks its being commonly used for is copywriting. But is it actually any good?

So, I figured I’d better hop on the trend and test it out. I asked our good pal, Chat GPT, to create a little blog post to tell you all why Digital Marketing is important…

Digital marketing has become an essential aspect of modern businesses. With more and more people relying on the internet for their daily activities, digital marketing has become the go-to strategy for businesses to reach their target audience.

Digital marketing refers to any marketing activity that uses digital channels to reach customers. It includes search engine optimisation (SEO), social media marketing, email marketing, content marketing, and paid advertising.

One of the most significant advantages of digital marketing is that it allows businesses to reach a vast audience. Unlike traditional marketing methods, digital marketing enables companies to target specific demographics based on their interests, behaviours, and location.

Search engine optimisation (SEO) is the process of optimising a website to rank higher in search engine results pages (SERPs). SEO helps businesses to increase their visibility online, making it easier for customers to find them when they search for relevant keywords. SEO involves various techniques, including on-page optimisation, off-page optimisation, and technical optimisation.

Social media marketing involves using social media platforms such as Facebook, Twitter, and Instagram to promote a business. Social media marketing is an effective way to engage with customers and build brand awareness. By creating engaging content and interacting with customers, businesses can create a loyal following and increase their customer base.

Email marketing involves sending promotional emails to a targeted list of subscribers. Email marketing is an effective way to nurture leads, build customer relationships, and increase sales. By providing valuable content and personalised offers, businesses can encourage customers to make purchases and become loyal advocates of their brand.

Content marketing involves creating and distributing valuable and relevant content to attract and engage a specific target audience. Content marketing helps businesses to establish themselves as thought leaders in their industry and build trust with their audience. By providing educational and informative content, businesses can drive traffic to their website, increase brand awareness, and generate leads.

Paid advertising involves placing ads on search engines, social media platforms, or other websites to reach a specific target audience. Paid advertising is an effective way to increase brand visibility and generate leads quickly. By targeting specific demographics and using relevant keywords, businesses can create highly targeted ads that drive traffic to their website and increase conversions.

In conclusion, digital marketing has become an essential part of modern businesses. By using various digital channels, businesses can reach a vast audience, increase brand awareness, and generate leads. Whether it’s through SEO, social media marketing, email marketing, content marketing, or paid advertising, digital marketing offers businesses a range of effective strategies to achieve their marketing goals.

I mean, not bad for a short prompt and less than a minute turnaround. I think if I’d given the bot some feedback and tone-pointers this would develop into a great blog post.

But do you know what? Even if I didn’t use all the words the bot generated, it’s given me something useful: A starting point, inspiration, even done my research for me!

Is the first pass a bit bland? Yes. But has it potentially broke the back of the work involved in getting (me, at least) motivated to write? Absolutely.

At the end of the day, if it’s personality and opinions that you want to convey – AI isn’t there yet. I guess, unless you have a backlog of writing you can use to train it on.

But even then I reckon our jobs are safe for the time being…


Chloe Rudd

Chloe Rudd

If overqualified had a picture in the dictionary, it would be Chloe’s face. If there’s a certification up for grabs, she’s already done it. In the neverending endeavour to silence her imposter syndrome, she prides herself on really knowing her sh*t when it comes to marketing. She’s on a mission to make marketing more fun, more honest and more meaningful.
About us

Unit Digital are a creative marketing agency, based in the heart of Sheffield City Centre.