YHA stands as a leading provider of youth hostel accommodation globally, offering an extensive and diverse portfolio of locations throughout the United Kingdom. From city central sites to rural escapes in national parks. their values centre on travel, adventure, and connection.
The Challenge
YHA faced the critical challenge of outdated and ineffective marketing materials across its various hostel locations. The objective was to implement an engaging and impactful cross-selling strategy to effectively promote its wide array of properties to existing guests, thereby encouraging repeat bookings and exploration of different YHA experiences.
The Solution
To address this, our team collaborated with YHA to develop a series of dynamic and visually compelling video carousels. These assets were designed for prominent display in the lobbies of YHA properties, aiming to be highly engaging, informative, and ultimately persuasive. A key focus was to build trust and highlight the distinct experience offered by each property within the YHA portfolio.
We began creating dynamic carousels that systematically showcased the facilities, entertainment options, guest reviews, and unique location aspects of each property.
The success of this project hinged on three core components:
Impactful Imagery: High-quality images and video assets were central to each design. We meticulously curated content to authentically capture the unique style and feel of each property, ensuring alignment with its specific target audience.
Vibrant Colour Palette: Recognising YHA’s brand identity, characterised by its adventurous spirit and values, we ensured the designs incorporated a vibrant and energetic colour palette, seamlessly carrying this core theme throughout.
Clear and Bold Typography: To maximise legibility and ensure effective communication of information, a clear and bold typeface was introduced, enhancing the overall user experience.
A crucial aspect of our approach involved tailoring the content to resonate with the distinct demographics of each property. Designs for YHA London properties were strategically developed to appeal strongly to international tourists and those undertaking interrailing journeys. Meanwhile, materials for more rural properties, such as those in the Peak District, were specifically geared towards family-oriented guests or educational groups
“We partnered with Millie and Jimmy to refresh AV content across our hostel network, and they absolutely delivered. Their work was fresh, creative, and full of energy, while still staying perfectly in line with our brand’s look and feel. They brought fantastic ideas to the table, responded to feedback with impressive speed, and consistently met every deadline. Working with them was an absolute pleasure from start to finish.”
