Legacy Silverware is a Sheffield-based cutlery manufacturer, formed in 1898, with a serious family history, having previously supplied to the Royal Family, Sultan of Brunei, United Arab Emirates First Class, Fairline Yachts and The Titanic! Looking to build their digital presence, and enter new markets they got in touch to see how we could help.
The Challenge
The bespoke cutlery market is as old as it is interesting. While smaller independent manufacturers faced threats from mass-produced products and overseas competitors, changing consumer trends have spiked the demand for higher-end and sustainable products.
That’s why Legacy Silverware needed our help to capitalise on its presence in the UK market and penetrate new international markets.
The Solution
The solution we developed was a multifaceted sales funnel with B2B-focused lead generation and B2C-focused sales campaigns aimed at both UK and international audiences.
Extensive keyword research was used to identify international markets with a good balance of competition and demand for the client’s products. Direct keywords, existing customer data, and customer profiles were used to target high-value potential customers.
Engaging and persuasive ad copy was written to highlight the core USPs of Legacy’s brand and drive traffic to the website, and key landing pages were reworked to incorporate these core selling points and add clear CTAs.
Finally, high-quality creative assets and a variety of product groups were used to elevate sales campaigns and promote Legacy’s product range to consumers across a variety of different ad placements.
