Unit Studio

As with any SME, especially one that’s only just begun, it can be hard to identify where best to invest the limited funds you have, to ensure that you’ll get the ROI that you need to stay afloat. A local market that was already saturated with big players and established connections meant Unit Studio had to prove why they deserved to be part of the conversation, and we felt the best way to do this was to utilise our eye for thinking outside the box creatively, to demonstrate what the audience couldn’t get anywhere else.

But, with no previous presence, finite resources and a limited budget, how did we turn Unit Studio from a clever idea to a daily lead magnet?

The foundation of great advertising is great content. Rather than running ads against generic material, we took a ground-up approach: producing bespoke, studio-specific content alongside the Unit Studio team before a single ad was placed. Failing to prepare is preparing to fail!

Whilst we also run a mix of text-based Google Search campaigns & content-driven Google Performance Max campaigns to build awareness and capitalise on search intent (as well as some SEO), the majority of Unit Studio’s booking success have come through the Meta channels - a testament to the quality of content that we produced together.

Our in-house production team collaborated with Unit Studio on site across multiple days, capturing a comprehensive library of visual assets across video and photo. Every piece of content was created with a specific advertising placement in mind, ensuring aspect ratios, durations and visual messaging were optimised pre-shoot.

With the content library in place, the PPC & social media team both got to work structuring a full-funnel campaign across 4 different ad platforms and 4 separate social platforms, to expand reach to all corners, and allow us to A/B test which channels provide the most efficient results for as low a cost as possible.

Once campaigns were live, the team entered a structured optimisation cycle, reviewing performance weekly and iterating on creative, targeting & bid strategy based on real data. The variety of concurrent channels provided a notable basis for re-targeting so that no warm lead was missed - every opportunity needs to be taken when your business is still only just starting up.

The decision to produce all creatives in-house was deliberate and central to the campaign’s success. When the team operate as one, it means that assets get the creative genius of the content experts, whilst every element is built for performance via the ingenuity of the paid media specialists - you can only get so far with just aesthetics without integrating marketing knowledge.

Brand identity is essential when getting your name out there and building audience recall, so consistent visual identity across all touchpoints was on the top of our checklist.

We’re always happy to see campaigns thriving, and owning the full content library gives Unit Studio long-term value beyond just the campaign itself.