First Party Data is Your Ticket to Efficient Marketing Campaigns
Third party cookies are disappearing. Tracking is becoming less reliable. Platforms are limiting the data that you can access. All this, for better or for worse, means that your old strategies, particularly regarding re-targeting and data generation aren’t working like they once did; you might have already noticed your ads becoming less predictable and more […]
AI: Should We Be Scared (as Digital Professionals)?
Artificial Intelligence is everywhere, whether you like it or not! Every time you go online, a different company has rolled out a different AI-powered tool that’s completely sped up whatever it was that you were painstakingly trying to do. But seeing changes happen at this exponential rate, naturally you might be a bit worried about […]
Marketing Quick Tips – How to Grow Your Followers on Instagram?
Join Chloe in her latest YouTube Video where she’s breaking down the best ways to grow your Instagram following in 2024. No time to watch? We’ve broken down the key points below. How to grow your following on Instagram? Do NOT buy followers! It might be tempting and it might be the first thing you […]
Achieving Goals Beyond January
February is upon us once again and the crushing realisation has hit me that it has been another month where I have not published an article. I used to love writing, I wrote all the time. At one point I even wrote once a week for a number of years, but then I started forcing […]
Something’s Odd About This Blog – What happens when we hand our copywriting over to AI
AI is quickly becoming more prevalent (and more scary) as we appear to be living in our very own sci-fi future, and one of the tasks its being commonly used for is copywriting. But is it actually any good?
Sheffield Lunch Spots: The Team’s Top Picks
There are plenty of benefits to being based in Sheffield centre, but our favourite has definitely got to be having all our favourite lunch spots right on our doorstep. So, if you’re looking for lunch inspo in S1, look no further than our team’s top picks:
Allow yourself to be proven wrong – the beauty of testing in advertising
If you’ve been running ads for a little while, you’ll know you start to develop an intuition for things. You can look at a set of images and know in your gut which one will be the best performer. You can see a call-to-action and know the tweaks that need to be made to give […]